Sparking Behavior Change in OBGYNs
Designed a solution to spark physician behavioral change to better address patients’ unaddressed chronic pain.
Selected as the 1st place winner of a 60-person Kellogg student case competition.
Focus Area: Desirability
THE FUTURE OF The Commute
Designed the future commuter experience that prioritizes convenience, sustainable practices, and freedom of choice.
Focus Area: Desirability, feasibility, viability
“Hear my Roar”
Explored how might we improve the consumer apparel experience of adults in the LGBTQIA+ community to make retail more inclusive and welcoming
Focus Area: Desirability
Wearables for Industrial Athletes
Evaluated three new markets for Epicore Biosystems, a biometrics wearable start-up focused on hydration
Focus Area: Desirability, feasibility, viability
Engaging donors using nostalgia
Designed a small gifts campaign rooted in nostalgia and social curiosity to promote UNICEF donor engagement during the Covid-19 pandemic
Focus Area: Desirability and viability
Amanda J. Santangelo 